How to Edit Instagram Videos to Match Your Brand Aesthetic

 

How to Edit Instagram Videos to

Match Your Brand Aesthetic?

When you see the colour red, what is the first brand that comes to your mind? Or any other colour like blue or even yellow? Each of the colours or some combination of these reminds you of a well-known brand. This isn’t simply a coincidence!

There is a lot of hard work put in by the brands to make this happen, with repeated and consistent messaging across platforms. So, if you see an ad for Coca-Cola on television, print, or even a hoarding on the highway, the brand colours and fonts are consistent.

This is why even when you hear a promotion for the brand on the radio, you can still see the colours in your mind. That is the power of building a brand aesthetic.

With the rise of social media platforms, the repetition of brand messaging has become easy and manageable. However, it has also become imperative for a brand to maintain a consistent aesthetic across these platforms to ensure their brand positioning remains clear in the audience’s minds. edit your videos

Thus, getting the correct brand aesthetics to match what the brand stands for is extremely critical. If your brand stands for style and elegance, the same should reflect the fonts, alignment, colour palette, and visuals.

Insta world and the aesthetics

Instagram as a platform has built a unique position for itself in the past few years. A photo-sharing platform has reached a position where it stands as the leader in visual marketing. For every brand looking to build a reputation in design and aesthetics, Instagram is a must-have. And what better place to build your brand following than such a visually rich medium. Thus, ensuring you have a clearly defined brand aesthetic and reflecting on your Instagram account is a must.

Talking about Instagram, the first thing that comes to mind is the static images. This is what the app had been synonymous with until recently. However, recent trends show a drastic shift towards video content on the platform. With in-feed videos, reels, IGTV videos, stories, and Live videos, there are ample opportunities for a brand to leverage video content on the platform. But does that mean you can upload just any videos?

That can be a terrible idea! As much as the platform makes it easy for users to upload a video shot on their mobile phone directly, it is certainly not recommended. Instead, take the time and effort to use at least a basic video editor to edit your videos before uploading them. All the hard work you have put in to build your brand aesthetics should also be reflected in your videos.

Certain elements can make your brand consistent even across videos. Font type and size, colour palette, colour tones, style of captions, and messaging are some of these elements. Most video editors allow you to work with these elements and incorporate them into your video. All you need to do is have a style guide for your brand and then go for a video editor of your choice. Of course, Instagram itself allows you to edit videos before posting. Here is a selection of some other online video editors that are very popular in editing Instagram videos.

1.  InVideo – An online video editor, this is an excellent choice for editing Instagram videos. Some features that make it such a great choice include

·        Availability of templates to create the flow of the video

·        Video filters that allow the same filter to be applied consistently throughout the video

·        Preview option allowing the user to check the transitions etc. before uploading the video

·        Video thumbnail selection or upload to create the maximum impact on Instagram feed

2.  InShot – Another popular video editor used by most brands because of the ease of use. InShot has some great features to help brands edit their video footage like

·         Availability of Video Filters

·         Provision to have different dimensions for the same video, making it easy to repurpose the same clips for Instagram stories and Reels

·         Options to update the brightness, contrast, etc. for the video clips

3.  VSCO – A huge hit for the photo editing features, VSCO has now also included video editing as part of its offerings. Using VSCO Lightroom presets, you can edit your photos in a consistent style. This app has so many features that had created a loyal base for it among photo editors. The app is looking to repeat the same as a video editor. Some of the features that it offers include

· Several video filters to put together a cohesive look for the videos

·        Free presets that can be customized to create a preset customized for your brand

·        Allows changing of parameters like brightness, colour saturation, and temperature

4.  A Color Story – This app has been very popular for photo editing amongst Instagram users. They have upgraded to provide the features for a video editor and include some important tools that allow the following

·        Setting video filters from available options

·        Editing the video to add effects and transitions

·        Create presets to ensure a consistent look and feel for the brand

This is by no means an exhaustive list of video editors out there. However, these are some of the most popular apps for a good reason. The available features in these apps include the basics that you would need to create a unique brand experience for your users. You can use any of these apps or others available in the market.

It is important to remember that a consistent message and representation helps the audience connect with your brand. They can recall it more easily. As is the case with any video content, the engagement rates are much higher. Thus, it becomes all the more critical for your brand videos to send out a common message. Instagram videos are the easiest way to reach out to your audience. Thus, they must be carefully designed and edited to showcase your brand in the right manner.

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